Book Signings: The Day After

Happy Monday!

I am writing to you on the day after my book signing. In August, I wrote a blog about the importance of preparation for these events. Now that I've participated in two, I thought it might be fun to share my after-the-event thoughts.

Be Prepared for Fatigue

The one that thing that caught me off guard was the fatigue I felt after both events. Physically, you'll be lugging books, and we all know how much they weigh. Invest in a good collapsible rolling cart with a lid, or a wagon. That way you'll be able to bring your books and table decorations in with ease. The other part of that fatigue is mental. Emotionally, you'll feel excited and you may have some anxiety, too; especially if this is your first signing. Those emotions are exhausting! Give yourself the grace of kicking back and relaxing afterward.

Don't Focus on Numbers

This is difficult. In a perfect world, we sell out of all the books we brought and need to hand out bookmarks with our QR codes for additional book purchases. Reality tells us we will go home with unsold books. To feel okay at the end of the day, it's best not to focus on how many books you sell. What if you don't sell a single book? It can happen. And mentally, you need to prepare for that.

Read Your Customers

Shortly after I arrived at my events, I realized the importance of reading the people who visit your table. One size does not fit all when it comes to your customers. Once you start talking to them, you'll be able to feel what kind of approach works best. Give them a little bit of information about your book and see how it goes. If they seem interested, offer them a little more. The hard sales approach doesn't work for a lot of people, so go easy, but keep them engaged. Best advice is to let your love for what you do shine so that it becomes contagious. 😊

Be Social with Your Fellow Authors

At book signings, chances are you'll be sitting next to other authors. Introduce yourself and if time permits, get to know a little about them. Customer lulls are the perfect time to do so. I've met some wonderful authors and we've exchanged business cards. It's great to walk away with some new writing friends.

Stay Hydrated—Grab Snacks

Be sure to say well hydrated during your events—especially outdoor events. Grab little snacks during quiet times, too. You'll need both to keep your energy level up. All eyes are on you as you talk about your books. Taking care of your physical needs will help you present your best self.

Be Open to Helping Others

If your books sales are on the smallish side, be on the lookout for people who could benefit from your expertise as a publisher author. I chatted with a couple of young girls who were interested in writing books. I was able to offer some advice about the process. It feels good to help others and give words of encouragement. And, if you walk away from your day with just that, you've made a difference in someone's life. That is priceless.

After my book signing yesterday, I do have the fatigue that I mentioned in the beginning of my blog. My book sales were not big. But I got to encourage some new writers and illustrators, and I was able to engage with children. Oh, how I love that! I went home with a happy heart, and I'm looking forward to my next event!

See you next week!